I · Introduction

Ancient Craft.
For the web.

A design house in Farmington, New Mexico. Custom web design, local SEO, brand identity, and AI tools for businesses across the Four Corners that build real things.

Begin a project → See the return
Labyrinth · AI Intake Live
Visitor Can you help me rank higher on Google for my Farmington business?
Labyrinth Yes. We build custom websites with local SEO foundations, schema, and the content strategy it takes to earn page one. Tell me your business and I'll pull up what we'd focus on first.
Composing reply
Four Disciplines
One House
I

Design

Identity, art direction, and the visual thinking that makes a company recognizable before the logo loads.

II

Web

Custom sites, built from a blank page. Engineered for speed, search, and the long view.

III

Search

The quiet, compounding work of being found. Page one, earned, not rented.

IV

AI

Real tools in service of real work. Intake agents, content engines, custom automations.

II · The House

Most of what's made for the internet is assembled. Ours is made.

The internet is full of templates, page builders, and agencies shipping the same five layouts to every client. The work looks tired on arrival and worse in three years. That was never going to be interesting.

The Labyrinth exists for the companies who know the difference. For the people who want someone willing to do the slower, harder, more particular kind of work. We make things by hand. We make them with care. We make them to last.

Generational craftsmanship.

✦   ✦   ✦
III · The Process

Three movements.
One commission.

We begin with a conversation.

Every project starts with listening. What you make. Who you make it for. What the site must carry. We draft the structure, the voice, and the visual direction before a single line of code is written, so the build itself becomes a simple matter of execution.

  • Discovery conversation
  • Positioning & voice
  • Site architecture
  • Visual direction
  • Approval & commission
i.
N° 01, Draft

Built by hand, with intention.

No templates. No page builders doing the thinking for us. Every page is designed and coded to the standard we'd want for our own house. Fast, accessible, ready for search, built to last beyond the trends that shaped it.

  • Custom design system
  • Hand-built front-end
  • Performance engineering
  • SEO foundations
  • AI integrations, where fitting
ii.
N° 02, Build

We don't leave when the site launches.

A website is a living thing. It needs care. Content added, search tended, tools sharpened, pages refreshed. Our commission agreements include ongoing stewardship because that's when the real compounding begins.

  • Monthly content & SEO
  • Performance monitoring
  • Security & stewardship
  • AI tool refinement
  • Quarterly strategy reviews
iii.
N° 03, Tend
IV · The Return

Beautiful sites are the floor.
Revenue is the ceiling.

We're not here to make art. We're here to build the website and digital systems that bring in the work. Every commission at The Labyrinth gets measured the way you measure a salesperson. By what it closes, what it earns, and what it returns on the money you put in.

The Operator
Clay Corley
Founder · The Labyrinth

A digital professional with deep experience managing local and national digital systems, and a background in direct sales. Clay has personally led 80+ websites and driven top-of-page SEO in competitive markets across IT, healthcare, and other industries.

A Farmington local at heart. Building systems that last, drive revenue, and look the part.

N° 01
Rankings

Top-of-page SEO in the markets that matter.

Most local businesses never see page one. Our approach combines technical foundations, content depth, and relentless local authority work, putting clients where their customers actually click.

N° 02
Revenue

2× to 4× inquiry volume within six months.

A well-crafted site paired with a real intake process doesn't just look better. It converts measurably better. We quantify the lift before we start. We measure it after.

N° 03
Return

Every commission, measured like a salesperson on your roster.

We learn what a qualified lead is worth to you. We track what's working and cut what isn't. The site becomes a revenue line item that never sleeps, never quits.

V · Reckoning

The quiet cost of a tired website.

People who find you each month.
What a typical qualified lead is worth to you.
Most Farmington small-business sites land between 1–2%.

At your current rate,

You earn about $60,000 per year from the web.

A well-built site and an AI intake agent commonly lift conversion by 2x to 3x.

That means roughly $120,000 – $180,000 in recoverable revenue you're leaving on the table.

See what that would look like →
VI · Terrain

Built for companies that
build real things.

Industrial

Manufacturing, fabrication, heavy equipment.

Industrial companies are often multi-generational and deeply proud of the work. Their websites rarely reflect that. We build digital presences with the weight and precision of the units leaving the yard.

48 yrs
Avg. client tenure
ASME-grade
Code standards
Healthcare

Senior living, clinics, specialty practices.

Healthcare sites need to feel warm and dignified. They also need to load fast, rank locally, and convert families in a decision moment. A rare combination that most agencies get wrong on both sides.

3×
Avg. tour inquiries lift
ADA AA
Accessibility standard
Professional

Law, accounting, consulting firms.

Credibility is everything. A dated site signals a dated practice. We build presences that match the seriousness of the work, plus intake agents that qualify leads before they reach your desk.

24/7
AI intake coverage
< 1s
Avg. page load
Trades

Contractors, builders, tradespeople.

The best trades companies in the Four Corners do extraordinary work and get found through referrals alone. A site that matches the work, plus local SEO done right, turns that referral flywheel into a proper engine.

Page 1
Local search target
5×
Typical inquiry lift
VII · Services

Fixed terms.
Honest pricing.

Every project is different. The numbers below give you a floor. Final commissions are quoted after we talk. We publish ranges because serious clients shouldn't have to ask, and because we have no interest in competing on price with template shops.

The Commission
A one-time custom build. Design, copy, development, and launch. Engineered by hand for the long view.
$12,500
  • Custom design from a blank page
  • Hand-built, performance-tuned code
  • SEO foundations & schema
  • AI intake agent, where fitting
  • Three months of stewardship included
Start your build
The Keep
Ongoing stewardship. Month by month, we tend the site, build the rankings, and keep the engine running.
$1,995/ month
  • Monthly SEO & content
  • Performance & security monitoring
  • Design refinements as needed
  • AI tool refinement
  • Quarterly strategy reviews
Begin stewardship
The Forge
Whole-system management. Web, search, social, design, and AI. One house, running the entire digital presence.
$4,995/ month
  • Everything in The Commission
  • Everything in The Keep
  • Social & content strategy
  • Brand identity & collateral
  • Custom AI tooling & automation
Commission the partnership
VIII · Service Area

Proudly serving the Four Corners.

Based in Farmington, New Mexico. We build custom websites, run local SEO campaigns, and implement AI for businesses throughout San Juan County and the surrounding region. Local work from a local team.

Farmington
New Mexico · HQ
Aztec
New Mexico
Bloomfield
New Mexico
Kirtland
New Mexico
Shiprock
New Mexico
Durango
Colorado
Cortez
Colorado
Four Corners
Region-wide
Ancient Craft. For the web.

Web design in Farmington, NM. Local SEO. AI implementation. If you're in the Four Corners, we're your design house.

IX · Inquiries

Questions asked often.

How long does a commission take?
Most builds run four to eight weeks from signed commission to launch, depending on scope, photography, and how responsive the client is to drafts. We don't rush good work, and we don't pad schedules to feel busy.
Why is your pricing higher than the $99/month sites?
Because a $99 site is a rented template someone else is also renting. We design from a blank page, hand-build everything, and stand behind the work for the long view. If you want the cheapest option, we're genuinely not the right choice, and we'll tell you that honestly.
Do you work with clients outside New Mexico?
Yes. Most of our work is in the Four Corners and the American Southwest, but we take on a small number of clients elsewhere. Particularly industrial, healthcare, and multi-generational trades businesses. Location isn't the filter; fit is.
What does the AI intake agent actually do?
It answers questions on your site, qualifies leads before they reach your inbox, and hands off qualified inquiries with full context. Trained on your business, your voice, and your services. Not a generic chatbot. Built bespoke for every commission.
What happens after the site launches?
Every commission includes three months of stewardship. After that, most clients move to The Keep for ongoing care. Some don't, and that's fine. The site is yours, the code is clean, and we'll hand over everything needed for another team to maintain it.
X · Commission

If you build real things,
we should talk.

Every project begins with a conversation. Tell us what needs making, whether that's a new website in Farmington, a local SEO campaign, or whole-system digital marketing. We respond to every qualified inquiry within one business day.

Begin a project →
Smaller project or unsure where to start? Some commissions don't fit neatly into the three tiers. If that sounds like you, call direct.
505 · 333 · 8123